To add insult to injury by doing the same thing that caused the initial injury.
During an
August 17, 1957, game, Richie Ashburn hit a foul ball into the stands that struck spectator Alice Roth, wife of Philadelphia Bulletin sports editor Earl Roth, breaking her nose. When play resumed Ashburn fouled off another ball that struck her while she was being carried off
on a stretcher.
Verb:
Richie Ashburn'd